I’ve run a fair few blogs over the past five years. I started in music blogging, frequently reviewing gigs which I was never actually invited to because my site looked appalling, so I spent a fortune on tickets to make myself look like a big shot.
I then moved onto a personal blog which wasn’t updated very often and almost had a view count of minus numbers, before I set up a branded blog which peaked at about 4/10 despite having some wonderful writers contributing to it.
And now, here we are. Almost a month into Sannby Says and I’m still going.
As a long time blogger, there’s a certain mindset that I’ve adopted into everyday life, especially when I’m actively writing. It’s something which bloggers will relate to and non-bloggers will probably find absurd, but us lot are a strange (yet wonderful) bunch. Here’s some things every blogger knows to be true.
1. Finding a blog post in every situation
No matter where we are or what we’re doing, we can almost certainly find a blog post in it. Everyday conversations and situations make our brains tick about a topic, even if they’re not particularly exciting.
2. Having a phone note which no one else would understand
As soon as a piece of blog post inspiration comes to us, we have to write it down quickly so we don’t forget it. I have a phone note full of blog topics which would probably look like worryingly mad ramblings to anyone else’s eye.
3. Mentally drafting posts
If we’re not near a computer to start writing our new post idea down, our minds will write it for us whether we want it to or not. We figure out the structure and some of the wording in our heads, and it usually happens at the most inconvenient times. As soon as we lie down to go to sleep, suddenly the ‘best blog ever’ springs into our head and keeps us awake for hours. We then forget the whole lot when we wake up, naturally.
4. Refreshing Analytics to see if we’ve gone viral yet
We don’t write for the hits, but you know, views are nice. We publish a post, share it out on social media, then periodically check our Analytics every ten minutes until we realise it’s not reached as far as we hoped and we resign ourselves to a “maybe next time”.
5. Obsessing over domain authority
People who aren’t bloggers or working in marketing roles will probably have absolutely no idea what domain authority means, but to us it’s a sacred number which determines how good our blog is by the Blog Gods. We’re on domain authority checkers on a regular basis to see if that number has shifted, and celebrate every time it rises by a digit (let’s not talk about the times it falls).
6. Spending hours on something for little to no monetary reward
Some do it for the money and have managed to chug away with patience to get there, and some have realised it’s actually quite difficult to make a full-time living off of a personal blog and do it for the enjoyment. Outsiders don’t understand why we put so much time and effort into something to not get paid for it, but our blogs are our own labour of love.
7. We all have the blog post blunders
These usually come from the early days when a PR contacted and asked us to share something they were trying to flog. Inexperience meant we were blogging out press releases we had no interest in as we didn’t realise it’s ok to say no, and we end up pushing out dessert recipes despite never having baked in our lives (true story).
8. Our social media usage is for productive purposes
We may spend far too much time on social media, but it’s for a good reason! Better Twitter engagement means a bigger reach, and Facebook has some great groups for us bloggers to get to know each other. It’s all about personal brand and networking, don’t you know. Except that dog video, that’s for me.
Blogger life isn’t for everyone, but we wouldn’t have it any other way.